Lorde is the pseudonym for Ella Yelich-O'Connor, and in a matter of months since the release of her debut EP, it was downloaded for free on her website 60,000 times before it was put on iTunes.
On Sunday her song 'Royals' debuted at number 1 on the RIANZ charts in New Zealand and her EP 'The Love Club' at number 2 respectively.
Lorde writes all of her own lyrics; I am cringing at myself writing this but it seems that in the age we live in, everyone always questions the authenticity of artists.
Authenticity verified; Lorde is the real deal. She was scouted by Universal at the tender age of 12, after seeing a video of her performance at her school talent show.
Lorde's music has been praised by the likes of Canadian electronic musician, Grimes, who has blogger cred herself, and had a killer year in 2012.
She even attracted the attention of celebrity blogger, Perez Hilton. Like fellow Kiwi, Kimbra, he has praised Lorde's brand of pop, comparing her to the likes of Lily Allen and Marina and the Diamonds.
Easily the best two songs on the EP are 'Royals' and 'The Love Club' with their catchy melodies and hooks.
Lorde explained the meaning behind the lyrics of 'The Love Club' in an impromtu interview with New Zealand radio station, George FM. "It's basically about that group of friends that you meet and kind of fall into, and while your with them you can't imagine anything else."
"But you kind of get outside of it and realise that you have family and the friends you had when you were a kid, and maybe thats the best way to go."
"Its ultimately about those friends you have so much fun with, its kind of scary."
Keep an eye out for Lorde here in Australia; 'Royal's has just been added to Triple J's Hitlist, so expect to hear a lot more from this talented young lass.
Check out 'Royals' and 'The Love Club' below:
You can find out more about Lorde here:
http://lorde.co.nz/
https://soundcloud.com/lordemusic
https://www.facebook.com/lordemusic
https://twitter.com/lordemusic
http://lordemusic.tumblr.com/
#FallingForLorde
xo
